
Keep the name easy to share
Choose a name you can say aloud without a long explanation. Check spelling, length and how it looks in an email address. Consider whether it will still fit if your business expands.
Choose an appropriate extension
A country-code extension can signal a local focus; a generic extension may suit a broader audience. Compare eligibility, registration periods and renewal terms for the extension you choose.
Confirm availability properly
A name that looks unused may already be registered. Check availability through the registrar at the time of purchase. Do not treat an enquiry form or suggested name as a reservation.
Keep control of the account
Use accurate registrant details and an email account you can access reliably. Keep records of the registrar, expiry date and renewal arrangements.
Remember DNS and email
A domain registration is separate from hosting and mailboxes. Plan the DNS records that connect each service, and review them carefully when changing providers.
Apply this to your website.
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